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Some of the greatest people I’ve worked with are highly driven by instinct. They dig into it, and trust it to tell them:
Where to push
What not to trust
What looks “off”
The next right move for the company or their career
Even when others doubt them, or think they’re “crazy,” they stay true to their instinct and let it guide how they move.
The times when we see their companies or products fail are often times when they *didn’t* listen to their instinct. Instead, they allowed themselves to get distracted, “too nice,” or influenced to do something in a way other than the way they *knew*…and their company suffered for it.

This edition is a kick for you to start tuning in and listening to your instincts. There are likely things you know are true—that you feel deep inside you, right now—that you have been pushing aside and ignoring for far too long.
Let’s dive in.
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