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What the Ultra Successful Actually Prioritize

What the Ultra Successful Actually Prioritize

And What They Don't

Dr. Julie Gurner's avatar
Dr. Julie Gurner
Jun 30, 2025
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What the Ultra Successful Actually Prioritize
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After working with an incredible amount of Entrepreneurs, CEOs, and Executives for well over a decade, I've noticed something fascinating: the priorities of the ultra-successful in business are fundamentally different from what most people imagine, including those who are just starting out, or even those deeper into their careers. While the aspiring chase status symbols and worry about appearances, those who've actually made it operate from an entirely different playbook.

People misjudge how ultra-successful people move. This corrects that.
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The gap between what most people think the ultra-successful do and what they actually do is enormous, and understanding this difference isn't just academic. This is the key to understanding why some people break through to higher levels while others plateau, no matter how hard they work, and why some people struggle in working for individuals with these dispositions or personalities.

So let’s dive into those who built businesses, scaled companies, and created massive value in the world, and how they prioritize the many facets of their lives and work. These are people who think differently, prioritize differently, and most importantly, don't prioritize what everyone else thinks they do.

Here’s a look at what they think about themselves in their work.

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