The Importance of Box-Breaking to Wild Success

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Every client I have is a box breaker in their own way. Some in small ways, some larger. Some break boxes through the power of their personality, and others have broken boxes to lead industries…or even rise to the top of their sport.

You’ve got to break boxes to be successful. You’ve got to go hard - be different - and that takes intellect, energy, creativity, and moxie. You have to be okay with really digging into who you are, and running with that…especially when it doesn’t look like everyone else in the space.

But once Monday rolls around and the workday begins, it’s easy to lose focus on the things that will make you great. Our focus gets pulled to the things that will get you through the day, and that’s an easy trap - and the wrong focus - that far too many people fall into. 

This week is about shaking yourself out of that rut, shattering the box, and as one client who is beating industry leaders at their own game said, “They can’t do what I can. I can make better products, faster. I can ship it faster. They have no idea how I do it.”

The biggest wins come from breaking boxes.

In big ways, small ways, boring ways, or innovative ones. Here’s a bit of a look behind the curtain on how these box breakers think, and how to begin challenging yourself to do the same.