Make Risk Fun Again

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A feature I’ve noticed across my biggest clients of the past decade is that, for them, risk isn’t scary — it’s fun. 

That certainly repositions everything, right?

This mindset of enjoying risk leads to a series of behaviors that fundamentally differ from a lot of other people. It’s the good stuff…and, in many ways, it’s an utterly addicting game. 

If you enjoy something, you go all-in, and it keeps you engaged and coming back for more — to make adjustments, to try different routes, to really make something exceptional happen. Imagine it like a sport — you don’t win every time — but those times you do are just electric. They fill you up. 

While most people out there are hesitating, this is the mentality they are up against. They’re facing folks who are running headfirst into the next challenge, on fire and ready to win. And while not all of those challenges end in victory, plenty do…and it makes them leapfrog others in their careers and businesses, and progress in ways that we don’t often think about.

And this repeated behavior compounds over time to make them outliers in their success.

The person who enjoys risk, finds it fun, and works for the win? It’s hard to beat that when sustained over time. So if you want outsized success, you’ve likely got it in you to take more risk — it’s there, and it often doesn’t surface as it should. This week, let’s pull that forward and make risk fun again.