Going "All In"

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There are many differentiators between the ultra-successful and those who do very well, and one is the positioning of being “all in.”

Most people — if they’re honest — operate with some hesitancy, some reservation, and only giving things in life 70% effort…if that. People do it in relationships, and they do it in their work. They give just enough…and maybe a little extra to get the nod, then they move along. 

But that isn’t *all* they have to give. Heck, it isn’t even close. 

In fact, if you ask, people know they have more in the tank. They know when they’ve been holding back, and they know when — deep down — they’re only brushing the surface. 

On the flip side, most people also know the opposite. They know that when they’ve truly gone “all in,” the world seems to move. When they’ve been intensive, focused their attention, and really put all they had into this one thing…it’s electric. 

But we forget that feeling too quickly. 

I had a conversation with one CEO/founder about the origins of his company, and he talked about the days of being the young man who would bet his science professor he could solve a problem..and stay up all night solving it. He would show up the next day, solution in hand, and talked about getting a rush from doing it. He’s a man who has always gone “all in” in this particular academic area, and starting a company in that area, turned out to be the best bet of his life. He was all-in, all the time and it pushed the company to early traction and results that just kept stacking.

Believe it or not, we all have a part of ourselves that wants to get that deep, that involved, and pull off a little magic. It just shows up in different ways: when you were obsessed with the code, and knocked out a winner…or so head-over-heels for the girl, that you completely swept her off her feet.

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Brilliance needs direction. We get so bogged down in life that we forget the utter joy of tapping into it — and how we can move the world in front of us. 

This edition is about going “all in” with the work we do. We’re going to explore why it is so important, and how we find the right balance to do so — while also making the rest of our lives something we don’t forget about.