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You Are Chief Momentum Officer

You Are Chief Momentum Officer

A checklist for fueling company velocity

Dr. Julie Gurner's avatar
Dr. Julie Gurner
Feb 17, 2025
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You Are Chief Momentum Officer
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One of the most crucial aspects of being a leader—in any capacity—is also one of the least talked about: their role in creating momentum…for themselves, their team, their company.

Great leaders shouldn’t just be great decision-makers; they need to be architects of momentum…and it’s a massive differentiator between the big players and the smaller ones. It’s the mark of those who will inspire exponential pace, versus those who are stuck in the slow lane and always feel that they are “pushing.”

“When we’re on a roll, nothing can stop us, and my job is to keep the team in that space.” –CTO

Momentum makes walls feel like minor inconveniences, not barriers.
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This CTO was a former client who understood that the power of their momentum was felt in his technical team and across the company. He was deliberate about doing the things necessary to really get solid velocity, and the company was a monster because of that ethic.

We’ve talked about how you can create momentum for *yourself*…but what about for the people around you? Whether you are an executive, a CEO, or a solo operator—if you are not creating momentum, you are leaving a lot on the table, and missing opportunities for significant velocity.

But how do you do it? This week, we’ve brought a checklist to use, and some things to think about in creating your own momentum. Let’s start flying…

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