Being "Casually Lethal"

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“I’m just not the person who is going to broadcast my every move, and I don’t think it benefits me to do that.” 

This is a guy I’d worked with who moves in silence. He was very pragmatic, didn’t see the benefit of social media, and just wanted to be the best in his space…and he isn’t alone in his perspective. 

As much as we see people talking about success on social media, there are so many more who are winning in private. Just the other day, I talked to a woman early in her journey who was absolutely nailing it and I said that I liked that she was so “casually lethal.” To me, it’s a high compliment to really crush a category of operation, when no one sees you coming.

What would it take for you to be casually lethal? In your own work, area of operation, or business: how can you create wins and momentum that no one sees coming to pull off incredible things?

Everyone wants to be the popular breakout star, the titled “disruptive force” in culture, the next big thing. But there's a different path to success that's often overlooked: becoming what I call a "silent killer." These are the executives and leaders who seem to emerge from nowhere with massive wins, leaving others to wonder why they didn't see it coming.

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They are working in the shadows while others are busy grabbing the spotlight and attention—and being *distracted* by that same spotlight and attention. More often than not, those outside the light are the ones who end up with the most substantial victories. This strategy pays off.

So what does it take to become a silent killer in business? It's about developing the mindset and tactical approach that allow you to execute without broadcasting your every move. Let’s dive into what it takes, and how it’s done.