Becoming "The Only"

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Many people I work with are highly competitive. At the end of the day, they don’t just want to win—they want to be at the very top. 

An example was a discussion with an entrepreneur who was taking out competitors and had been rising fast. I asked him what high performance looks like to him—something I like to ask many of my clients—and his answer was resolute, “It means I will take over everything. There is no one else.” 

Complete domination. 

The big players can dominate their space in many ways. They have businesses that don’t just take others on, they take over. They head businesses that are the go-to in their space, or they can be the person who is “The Only” in some other way—a name, a brand, a person who is known for being the best at what they do. 

How do you become “The Only” in a world full of noise and strong competition? Take a look at how some of the top .01% operate. The separation they create for themselves—and their businesses—is at the heart of what separates them from the merely successful. This week is a real peek behind the curtain, so let’s dive in.