Be Unreasonable

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I’ve spent most of my career connecting with people who build big things, from companies with venture backing, to companies that were bootstrapped, as well as entrepreneurs, executives, athletes, and everything in between.

Something that

the highest levels all have in common? 

Almost all of them were seen as “unreasonable” by someone, if not many people, along the way. 

They take out loans, run up credit cards, leave stable jobs, place big bets on crypto, and sometimes move across the country…and while I’m willing to acknowledge that I usually only see the stories that work out — it’s astonishing the kind of confidence that brings, to weather the storms ahead.

Probably the most extreme example of a so-called unreasonable person is Seo Jung-jin. To get his company off the ground, he borrowed money from loan sharks where he *pledged his organs* for funds. He is now the 2nd richest man in South Korea.

I suppose if future organ retrieval doesn’t motivate you to make money, nothing will. 

But joking aside, there are traits about this type of person that might be worth integrating a bit more into your own mode of operation because the unreasonable person is, at their core, a resourceful person. They find ways of making things work, of putting their vision together, and taking a shot at some of the most coveted prizes we have in business and on the field. Win or lose, they do it by being true to their vision, being resourceful, and being absolutely unreasonable.