The Power of Audacity

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A trait I see in people who reach the top .01%?

Audacity. 

“There is no reason I should even be sitting here. The life I have is ridiculous,” one client told me. “But what I’ve been able to do for myself and my family is just because I dared to try. Maybe I was naive, I don’t know, but I’m glad I pulled it off.”

As it turns out, the world responds when you put yourself out there. When you give it a real shot for the thing you want—not only in small steps—but in big, bold, smart moves that take a bit of chutzpah. 

People love an audacious person. The person who somehow finds their way into rooms they “have no business being in,” who somehow wins the contract no one thought possible, the person who always finds a way.

Most people play it safe, and maybe you do too. You’ve spent time going down the path of incremental improvements and wins, and this will certainly get you ahead…but there are ways of getting there sooner and going bigger than ever before. 

They call it moxie—it’s going to require you to dig deep and pull a rabbit out of your hat…and these are the moves that require a certain mindset and way of operation that will challenge you no matter who you are. 

And it delivers results.

Whether you’re starting your journey or scaling your venture to new heights, audaciousness is hard…because it’s not just about the mindset. It’s about being different, in a world that tries to push you into taking the same path. External pressure that you’ll have to push against. 

At its core, having audacity is about creating the conditions internally to leapfrog over traditional paths to get significant results….the mindset simply comes first. If you want to unlock this path to exponential growth, then let’s talk about how to construct both the mindset and the strategy to be audacious.