Obsess Over the Right Things. [From the Archive - Now with Voiceover]

We have a flood of new subscribers, so we wanted to kick off the journey with a favorite, following the holiday week - updated with audio. Want to listen to this updated edition of Ultra Successful? Click here or scroll to the bottom of the post to tune in.

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The most efficient person I ever met was a CEO who ran the company (and much of her life) like a well-oiled machine, but how she directed her energy caught my attention. Her focus was masterful but unforced, she drove results with confidence, and she achieved incredible success. As we discussed an upcoming product rollout, she was relaxed and self-assured.

“You have to obsess over the right things,” she said casually. “Everything else will fall into place.”