AI & Becoming Undisruptable

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“If you are waiting for the data to show, you are by definition following, not trendsetting.” —Sulinna Ong, Spotify

Most individuals are not trendsetters. But—much like Rick Rubin has an ear for talent in the traditional music industry—as head of all curation and programming at Spotify, Sulinna is often identifying artists long before others see the writing on the wall.

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These are people who are at the very top of what they do, in a seat that requires years of refined and distinctly human instincts that pull in cultural nuance. But the thing I have noticed is that those at the top of their field are unlikely—as people—to be disrupted, and this makes their companies more *resilient*.

They stand atop of AI tools and platforms, and are not swallowed by them.

While no one knows what the future holds, I want to talk about what I’ve seen in the top 1% that makes them less likely to be disrupted in the near future…and how you can position yourself to be undisruptable.