A client of mine was prepping for an upcoming media interview. As we were rolling through some of the questions he anticipated getting, he was increasingly frustrated by what they seemed to be angling for. So I asked him, “Look, what they’ll be trying to figure out is what makes you exceptional,” to which he replied, “Being boring is what makes me exceptional, but I don’t think anyone wants to hear that.”
While he had a great sense of humor, in truth, he was right. Being boring isn’t bold, sexy, or exciting, but it produces far more titans than those things ever could.
Don’t believe me? Let’s look at why “boring” really blows everyone else out of the water, and how it can help you level up in a massive way.
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