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Ultra Successful
Ultra Successful
The Anti-Career Path

The Anti-Career Path

How top performers break traditional rules

Dr. Julie Gurner's avatar
Dr. Julie Gurner
Mar 10, 2025
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Ultra Successful
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The Anti-Career Path
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The most successful people in business don’t play by the rules. While society teaches us to follow certain conventions and expectations, true high performers understand that breaking free from these constraints is key to extraordinary outcomes.

But the thing about the rule-breaking of the top .01%? It's not about being rebellious for rebellion's sake. Many of those who skip steps or move differently have never been particularly rebellious in outward or traditional ways. In fact, they were often fastidious hard workers.

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The particular secret sauce of the ultra-successful is often about understanding which societal norms are holding them back, and having the courage to do things their own way despite knowing that they will be in the minority.

Let's explore why the highest achievers regularly break the rules that most people live by, and how this mindset separation creates massive advantages.

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