Ultra Successful

Ultra Successful

Share this post

Ultra Successful
Ultra Successful
Calibrate to the Risk, Not the Fear
Copy link
Facebook
Email
Notes
More

Calibrate to the Risk, Not the Fear

Dr. Julie Gurner's avatar
Dr. Julie Gurner
Oct 10, 2022
∙ Paid
87

Share this post

Ultra Successful
Ultra Successful
Calibrate to the Risk, Not the Fear
Copy link
Facebook
Email
Notes
More
5
5
Share

Running an e-commerce empire in Asia isn’t for the faint of heart. You take a lot of chances, spend a lot of money, and look for the big winners. You can lose hundreds of thousands on ventures and ad spend that goes nowhere, or strike gold. You have to know where to test and how much to spend, and losing a lot is part of the game of making it big.

When I asked this founder how he thinks about putting some significant money on the line, he said, “I calibrate to the risk, not to the fear—you can’t think about your emotions.”

For this man, he was able to see his emotions and the actual objective risks as two separate things. That was his superpower. 

Keep reading with a 7-day free trial

Subscribe to Ultra Successful to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Gurner LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More