Ultra Successful

Ultra Successful

Being an Exceptional #2

Dr. Julie Gurner's avatar
Dr. Julie Gurner
Sep 15, 2025
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Behind so many legendary companies is an exceptional second-in-command.

While founders get the headlines, it's often their number two who transforms a vision into reality at scale. These leaders in the number two seat are brilliant executors, high-velocity operators, and brass tacks problem solvers who translate the quirks of the CEO into ground-level magic.

Often it’s the handiwork of the no. 2 that we all admire without even knowing it.
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The second-in-commands don't just keep up: they are high-caliber, exceptional leaders of their own. They're the driving force behind many successes, earning ultimate trust and natural leadership picks when transitions occur. Think Tim Cook at Apple. Tim had been there for 13 years prior to stepping into the CEO seat. First as SVP of Worldwide operations, then COO, a few stints as interim CEO, and then finally stepping in full-time.

Want to partner with greatness and position yourself for your own future, or learn what to look for when hiring someone like this? We'll explore what an exceptional no. 2 looks like, how to become one, and the strategies that get you in that seat.

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